We partnered with Bozeman Fly Supply, a local fly shop on Bozeman Montana, to develop a series of original illustrations and merchandise that extend their identity beyond the shop — including custom stickers, apparel, and branded goods. Each piece was designed to live naturally in the world their customers already inhabit, whether that’s on a drift boat cooler, the back window of a truck, or a well-worn fishing jacket. The goal was simple: create artwork that feels authentic, collectible, and unmistakably Bozeman Fly Supply.